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Home › Solutions › Discover Consulting

Discover Consulting · custom-fit

The editorial coaching that turns your site into a Discover traffic engine.

Deep audit, editorial strategy and operational execution — hand in hand with the newsrooms that move the needle on Google Discover. Proprietary method, measured results within 90 days, senior team.

Book a discovery call See our method

+150% Discover traffic on average4-phase proprietary frameworkMeasured results within 90 days

30-second brief

Tell us about your project

We come back within 24 business hours with a first diagnostic + a free call slot.

Why 95% of publishers fail to scale Discover

Discover doesn't forgive amateur work

We see the same mistakes everywhere. They kill performance even at well-established media outlets.

Free-falling Discover traffic

Your impressions collapse week after week with no clear explanation — and nobody on the team knows where to start.

No Discover-specific editorial strategy

You publish a lot, but no process to identify the topics that actually trigger the algorithmic push.

Sub-optimal technical setup

Schema, max-image-preview, hero thumbnails, Web Vitals — many signals Google expects, none aligned.

No learning loop

No tracking, no title A/B test, no post-publication analysis. Flops and hits stay invisible.

Newsroom not trained for Discover

Journalists write for print or SERP — not for the vertical-scroll mobile feed.

Competitors taking your spot

Your topics are crushing it — on other sites' Web Profile, not yours.

What we deliver

Three engagement levels, one promise

We adapt the scope to your Discover maturity and newsroom constraints. Everything is custom-built, defined after the discovery call.

360° Discover audit

Full diagnostic across 25+ criteria: indexability, Discover signals, editorial quality, Core Web Vitals, schema, Open Graph, hero image, title↔image alignment. PDF deliverable + video debrief.

Strategy & editorial playbook

Topic mapping, high-potential vertical identification, Discover-first editorial calendar, title templates, image charter, weekly KPIs. Includes newsroom training.

Operational coaching

Weekly newsroom coaching, pre-publication title review, A/B testing, KPI tracking, strategy adjustments on the fly. Cadence adapts to your team and goals.

Proprietary method

Our D.E.E.P. framework

Four chained phases proven across 40+ media outlets. No phase is skipped.

Diagnostic

We audit everything: technical, editorial, image, schema, Web Vitals. We map your leak points and score each article archetype.

Editorial blueprint

We write your Discover playbook: priority verticals, winning formats, title templates, calendar, weekly KPIs.

Execution

We embed with the newsroom: coaching, pre-publication review, title A/B testing, real-time adjustments.

Pilot & iterate

Weekly dashboard, monthly post-mortem, continuous strategy adaptation to the algorithm's reactions.

Results

The numbers do the talking

Averages observed over 12 consecutive engagements, 90-day window after the operational coaching kick-off.

+215%

Discover traffic on average

at 90 days

3.4×

thumbnail CTR

vs. pre-engagement baseline

12 mo.

consulting renewals

92% retention rate

48h

for the first diagnostic

after the discovery call

"We were stuck at 80K Discover visits/month for two years. In 90 days with DiscoReady, we hit 280K — and we finally have a repeatable process the whole newsroom owns."

Julien M.

Editor-in-chief, French lifestyle media · 1.2M visits/month

FAQ

Frequently asked questions

Who is this for?

Editorial media (press, magazines, premium blogs) publishing ≥ 3 articles/week who want Discover to be a sustainable acquisition channel. Pure-play e-commerce sites or corporate pages don't benefit from Discover the same way.

How long until I see results?

First signals show within 2-3 weeks (CTR, indexing, large preview). Real traffic effects measure at 90 days — that's Discover's natural learning cycle on your site.

Do you guarantee results?

We guarantee the method and the deliverable, not a guaranteed lift — Google is a third-party nobody controls directly. That said, across 12 consecutive engagements Discover traffic grew at 11 of them (+215% avg at 90 days).

Do you work with non-French media?

Yes. Particular expertise in French, English, German and Italian markets. Discover patterns vary noticeably by country, we factor that into the strategy.

What about confidentiality?

NDA signed before any audit. Data extracted from your site is never aggregated with other clients nor used in our public benchmarks without written consent.

How does the discovery call go?

30 minutes on video. We look at your URL, identify 2-3 quick wins for free, and evaluate if a real engagement makes sense for you. If not, we say so plainly.

First step

Let's talk for 30 minutes — no commitment

We look at your URL together, surface 2-3 immediate levers, and check whether a longer engagement makes sense. You leave with concrete actions either way.

Book my call